Bauhaus

Because it's important.
Creation
Video Production
Post Production
Celebrating 60 years of BAUHAUS, the campaign "Because it's important, we're planting 1 million trees" was conceived. This significant campaign was developed by the agency DDB and brought to…

Challenge.

Celebrating 60 years of BAUHAUS, the campaign "Because it's important, we're planting 1 million trees" was created. This significant campaign was developed by the agency DDB and brought to the production company Markenfilm. Recognizing that a mere TV commercial spot would not be enough to garner sufficient attention for the anniversary, Markenfilm brought us on board as the Social Media Unit to create and shoot separate stories tailored for the most important social media platforms. For us, it was an exciting and fun challenge to meet the expectations with just two people and a Croatian/ Slovenian crew, within three days and nights in Croatia.

Idee.

As a Social Media Unit, we were able to seamlessly attach ourselves to the concept of the TV commercial and develop separate stories and additional outputs, such as suitable cinemagraphs and wiggles, which were trending on social media and would perform very well. The special feature here was that we conceived the social media assets directly in portrait format and later implemented them in this way. There was no room for widescreen, only a social-first approach.

Output.

From the project, a wide variety of content was created: IG Stories, IG Feed posts, Cinemagraphs, Wiggle 4x5, Wiggle 9x16, Facebook Feed content – a total of 29 videos were produced. This diversity not only catered to the different formats and preferences across social media platforms but also allowed for a rich and engaging user experience, keeping the campaign fresh and interesting across multiple touchpoints.
Watch now

Bauhaus

Because it's important.
Creation
Video Production
Post Production
Celebrating 60 years of BAUHAUS, the campaign "Because it's important, we're planting 1 million trees" was conceived. This significant campaign was developed by the agency DDB and brought to…
Challenge.
Celebrating 60 years of BAUHAUS, the campaign "Because it's important, we're planting 1 million trees" was created. This significant campaign was developed by the agency DDB and brought to the production company Markenfilm. Recognizing that a mere TV commercial spot would not be enough to garner sufficient attention for the anniversary, Markenfilm brought us on board as the Social Media Unit to create and shoot separate stories tailored for the most important social media platforms. For us, it was an exciting and fun challenge to meet the expectations with just two people and a Croatian/ Slovenian crew, within three days and nights in Croatia.
Idee.
As a Social Media Unit, we were able to seamlessly attach ourselves to the concept of the TV commercial and develop separate stories and additional outputs, such as suitable cinemagraphs and wiggles, which were trending on social media and would perform very well. The special feature here was that we conceived the social media assets directly in portrait format and later implemented them in this way. There was no room for widescreen, only a social-first approach.

Impact.

Having a variety of different assets available at the launch of the campaign meant that the major social media platforms were filled with content that complemented the TVC spot. It is indeed a gratifying feeling when the first link in the funnel chain works effectively and the entire project from start to finish is a Justaddsugar creation.
Watch now

Output.

From the project, a wide variety of content was created: IG Stories, IG Feed posts, Cinemagraphs, Wiggle 4x5, Wiggle 9x16, Facebook Feed content – a total of 29 videos were produced. This diversity not only catered to the different formats and preferences across social media platforms but also allowed for a rich and engaging user experience, keeping the campaign fresh and interesting across multiple touchpoints.
Watch now

Bauhaus

GoBackPack
Creation
Video Production
Post Production
Celebrating 60 years of BAUHAUS, the campaign "Because it's important, we're planting 1 million trees" was conceived. This significant campaign was developed by the agency DDB and brought to…
Challenge.
Celebrating 60 years of BAUHAUS, the campaign "Because it's important, we're planting 1 million trees" was created. This significant campaign was developed by the agency DDB and brought to the production company Markenfilm. Recognizing that a mere TV commercial spot would not be enough to garner sufficient attention for the anniversary, Markenfilm brought us on board as the Social Media Unit to create and shoot separate stories tailored for the most important social media platforms. For us, it was an exciting and fun challenge to meet the expectations with just two people and a Croatian/ Slovenian crew, within three days and nights in Croatia.
Idee.
As a Social Media Unit, we were able to seamlessly attach ourselves to the concept of the TV commercial and develop separate stories and additional outputs, such as suitable cinemagraphs and wiggles, which were trending on social media and would perform very well. The special feature here was that we conceived the social media assets directly in portrait format and later implemented them in this way. There was no room for widescreen, only a social-first approach.

Travel Morocco

We live to discover!

The tradition of carpet weaving in Morocco

Desert adventure in Morocco!

An emotional hike in Morocco!

Our Adventure in Morocco begins

Pre-Camp für unser Marokko-Abenteuer

Outdoor Adventure Prep-Camp

Memories that last forever!

Unlocking Climate Solutions

Impact.
Having a variety of different assets available at the launch of the campaign meant that the major social media platforms were filled with content that complemented the TVC spot. It is indeed a gratifying feeling when the first link in the funnel chain works effectively and the entire project from start to finish is a Justaddsugar creation.
Output.
From the project, a wide variety of content was created: IG Stories, IG Feed posts, Cinemagraphs, Wiggle 4x5, Wiggle 9x16, Facebook Feed content – a total of 29 videos were produced. This diversity not only catered to the different formats and preferences across social media platforms but also allowed for a rich and engaging user experience, keeping the campaign fresh and interesting across multiple touchpoints.