DHL

Ich find's gut
Strategy
Creation
Video Production
The challenge is known as the shortage of skilled workers and represents a major cross-industry hurdle. In the transportation and logistics sector, this is evidenced by 63,000 job vacancies…

Challenge.

The challenge is known as the shortage of skilled workers and represents a major cross-industry hurdle. In the transportation and logistics sector, this is evidenced by 63,000 job vacancies, posing a significant challenge for DHL. In Germany alone, DHL hires 10,000 new employees during the Christmas season. This means it requires a strong reputation, simple application processes, and above all, job seekers. Many job seekers. A great many.

Idee.

To counteract this, TikTok is used as a channel to strengthen the employer brand through targeted communication and a thoughtful distribution strategy. Why TikTok? The TikTok audience is a perfect match for DHL, as 40% of TikTok users show an interest in recruitment campaigns and job offers. The objectives of the project can be divided into several parts: The primary focus is on showcasing the diversity of the DHL universe. Also in focus is strengthening the employer brand, and last but not least, fostering enthusiasm for logistics and technology.

Output.

Platform-native formats were developed specifically to meet young target groups and communities on their level. The setup was clearly defined: real employees at real workplaces were combined with current trends, challenges, and formats to achieve maximum results on TikTok. To provide value to viewers, entertainment always took precedence. Insights into the job and benefits as an employer were seamlessly and organically integrated into the content, avoiding an overly promotional and off-putting tone.
Watch now

DHL

Ich find's gut
Strategy
Creation
Video Production
The challenge is known as the shortage of skilled workers and represents a major cross-industry hurdle. In the transportation and logistics sector, this is evidenced by 63,000 job vacancies…
Challenge.
The challenge is known as the shortage of skilled workers and represents a major cross-industry hurdle. In the transportation and logistics sector, this is evidenced by 63,000 job vacancies, posing a significant challenge for DHL. In Germany alone, DHL hires 10,000 new employees during the Christmas season. This means it requires a strong reputation, simple application processes, and above all, job seekers. Many job seekers. A great many.
Idee.
To counteract this, TikTok is used as a channel to strengthen the employer brand through targeted communication and a thoughtful distribution strategy. Why TikTok? The TikTok audience is a perfect match for DHL, as 40% of TikTok users show an interest in recruitment campaigns and job offers. The objectives of the project can be divided into several parts: The primary focus is on showcasing the diversity of the DHL universe. Also in focus is strengthening the employer brand, and last but not least, fostering enthusiasm for logistics and technology.

Impact.

The results are clear: We have exceeded platform benchmarks in almost all categories (including View-Through Rate, Paid Engagement Rate, 6s View Rate). Several content pieces went viral, and the sentiment in the comments was overwhelmingly positive. Through our authentic TikTok campaign, we have significantly strengthened and positively influenced the perception of DHL as an employer brand, especially among younger target groups. Finally, the campaign even impressed the jury of the DPOK 2023, which led to us winning the DPOK in the "Employer Branding" category.
Watch now

Output.

Platform-native formats were developed specifically to meet young target groups and communities on their level. The setup was clearly defined: real employees at real workplaces were combined with current trends, challenges, and formats to achieve maximum results on TikTok. To provide value to viewers, entertainment always took precedence. Insights into the job and benefits as an employer were seamlessly and organically integrated into the content, avoiding an overly promotional and off-putting tone.
Watch now

DHL

GoBackPack
Strategy
Creation
Video Production
The challenge is known as the shortage of skilled workers and represents a major cross-industry hurdle. In the transportation and logistics sector, this is evidenced by 63,000 job vacancies…
Challenge.
The challenge is known as the shortage of skilled workers and represents a major cross-industry hurdle. In the transportation and logistics sector, this is evidenced by 63,000 job vacancies, posing a significant challenge for DHL. In Germany alone, DHL hires 10,000 new employees during the Christmas season. This means it requires a strong reputation, simple application processes, and above all, job seekers. Many job seekers. A great many.
Idee.
To counteract this, TikTok is used as a channel to strengthen the employer brand through targeted communication and a thoughtful distribution strategy. Why TikTok? The TikTok audience is a perfect match for DHL, as 40% of TikTok users show an interest in recruitment campaigns and job offers. The objectives of the project can be divided into several parts: The primary focus is on showcasing the diversity of the DHL universe. Also in focus is strengthening the employer brand, and last but not least, fostering enthusiasm for logistics and technology.

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Impact.
The results are clear: We have exceeded platform benchmarks in almost all categories (including View-Through Rate, Paid Engagement Rate, 6s View Rate). Several content pieces went viral, and the sentiment in the comments was overwhelmingly positive. Through our authentic TikTok campaign, we have significantly strengthened and positively influenced the perception of DHL as an employer brand, especially among younger target groups. Finally, the campaign even impressed the jury of the DPOK 2023, which led to us winning the DPOK in the "Employer Branding" category.
Output.
Platform-native formats were developed specifically to meet young target groups and communities on their level. The setup was clearly defined: real employees at real workplaces were combined with current trends, challenges, and formats to achieve maximum results on TikTok. To provide value to viewers, entertainment always took precedence. Insights into the job and benefits as an employer were seamlessly and organically integrated into the content, avoiding an overly promotional and off-putting tone.