Justaddsugar

Danke Hamburg
Creation
Video Production
Post Production
Unite the people of Hamburg, and Germany. The first weeks of the Corona pandemic were by far the most challenging for everyone...

Challenge.

Unite the people of Hamburg, and Germany. The first weeks of the Corona pandemic were by far the most challenging for everyone... A time full of uncertainty and even fear lay ahead, and Hamburgers had to hold their breath for the long haul. We wanted to thank Hamburg and the Hamburgers for taking the measures, which seemed so drastic at the time, seriously – thank you for keeping Hamburg our safe haven. At the same time, it was, of course, a call not to give up on perseverance and solidarity.

Idee.

We leveraged our network to obtain aerial clips. How exactly remains our little secret! Then, we added an emotional voice-over by a genuine sea-faring voice to give something back to our home port! In the end, we challenged the next metropolis to continue the trend.

Output.

A visually appealing IGTV video in 16x9 format that takes all viewers on a 70-second journey, offering encouragement along the way.
Watch now

Justaddsugar

Danke Hamburg
Creation
Video Production
Post Production
Unite the people of Hamburg, and Germany. The first weeks of the Corona pandemic were by far the most challenging for everyone...
Challenge.
Unite the people of Hamburg, and Germany. The first weeks of the Corona pandemic were by far the most challenging for everyone... A time full of uncertainty and even fear lay ahead, and Hamburgers had to hold their breath for the long haul. We wanted to thank Hamburg and the Hamburgers for taking the measures, which seemed so drastic at the time, seriously – thank you for keeping Hamburg our safe haven. At the same time, it was, of course, a call not to give up on perseverance and solidarity.
Idee.
We leveraged our network to obtain aerial clips. How exactly remains our little secret! Then, we added an emotional voice-over by a genuine sea-faring voice to give something back to our home port! In the end, we challenged the next metropolis to continue the trend.

Impact.

Nearly 90k views on the original IGTV, various reposts, 300 comments (on Instagram alone), and thousands of shares. 11 video responses from other cities across Germany and positive attention for our Hamburg. Moreover, a spontaneous collaboration with Geheimtipp Hamburg emerged. The immeasurable impact can be read in the comments. Lots of love, unity, and support were found under the video, for us the most beautiful impact of all.
Watch now

Output.

A visually appealing IGTV video in 16x9 format that takes all viewers on a 70-second journey, offering encouragement along the way.
Watch now

Justaddsugar

GoBackPack
Creation
Video Production
Post Production
Unite the people of Hamburg, and Germany. The first weeks of the Corona pandemic were by far the most challenging for everyone...
Challenge.
Unite the people of Hamburg, and Germany. The first weeks of the Corona pandemic were by far the most challenging for everyone... A time full of uncertainty and even fear lay ahead, and Hamburgers had to hold their breath for the long haul. We wanted to thank Hamburg and the Hamburgers for taking the measures, which seemed so drastic at the time, seriously – thank you for keeping Hamburg our safe haven. At the same time, it was, of course, a call not to give up on perseverance and solidarity.
Idee.
We leveraged our network to obtain aerial clips. How exactly remains our little secret! Then, we added an emotional voice-over by a genuine sea-faring voice to give something back to our home port! In the end, we challenged the next metropolis to continue the trend.

Travel Morocco

Impact.
Nearly 90k views on the original IGTV, various reposts, 300 comments (on Instagram alone), and thousands of shares. 11 video responses from other cities across Germany and positive attention for our Hamburg. Moreover, a spontaneous collaboration with Geheimtipp Hamburg emerged. The immeasurable impact can be read in the comments. Lots of love, unity, and support were found under the video, for us the most beautiful impact of all.
Output.
A visually appealing IGTV video in 16x9 format that takes all viewers on a 70-second journey, offering encouragement along the way.