McDonald's

Brutal Royal
video production
The launch of McDonald's new Cheese Dip wasn't meant to be just another product release. It was about creating something worthy of standing alongside the legendary Hamburger Royal Cheese...

Challenge.

The launch of McDonald's new Cheese Dip wasn't meant to be just another product release. It was about creating something worthy of standing alongside the legendary Hamburger Royal Cheese while appealing to Gen Z. On social media, the challenge was to initiate a campaign that stands out and captures attention without provoking negative criticism such as "McD is getting more expensive.

Idee.

The key to the campaign's success was the involvement of Ben Bernschneider – a well-known influencer, Old Money advisor, and self-proclaimed McDonald's fan. After he deemed the Hamburger Royal Cheese as great but not quite "royal" enough, McDonald's promptly appointed him as a "royal advisor" for a day. This event became the centerpiece of the campaign. A McDonald's location was transformed into a royal restaurant for one day, complete with decorations; this transformation was complemented by cast employees and a market manager. For the day, Ben Bernschneider became the Great Gatsby figure, fully infusing his personality and expertise – from Old Money tips to styling advice for the staff. The highlight was the grand presentation of the new Cheese Dip, where additional influencers were invited to try it in the royally decorated restaurant.

Output.

For the campaign, three key videos were produced: (1) Restaurant Makeover Video: A 9x16 format that displayed the transformation of the McDonald's restaurant into a regal setting by Ben Bernschneider and his team. (2) Cheese Dip Launch Video: Presented in 9x16 for mobile viewing and in 16x9 for wider platforms. (3) Influencer Event Video: A 9:16 video of the event, capturing the reactions of the invited influencers to the Cheese Dip.
Watch now

McDonald's

Brutal Royal
video production
The launch of McDonald's new Cheese Dip wasn't meant to be just another product release. It was about creating something worthy of standing alongside the legendary Hamburger Royal Cheese...
Challenge.
The launch of McDonald's new Cheese Dip wasn't meant to be just another product release. It was about creating something worthy of standing alongside the legendary Hamburger Royal Cheese while appealing to Gen Z. On social media, the challenge was to initiate a campaign that stands out and captures attention without provoking negative criticism such as "McD is getting more expensive.
Idee.
The key to the campaign's success was the involvement of Ben Bernschneider – a well-known influencer, Old Money advisor, and self-proclaimed McDonald's fan. After he deemed the Hamburger Royal Cheese as great but not quite "royal" enough, McDonald's promptly appointed him as a "royal advisor" for a day. This event became the centerpiece of the campaign. A McDonald's location was transformed into a royal restaurant for one day, complete with decorations; this transformation was complemented by cast employees and a market manager. For the day, Ben Bernschneider became the Great Gatsby figure, fully infusing his personality and expertise – from Old Money tips to styling advice for the staff. The highlight was the grand presentation of the new Cheese Dip, where additional influencers were invited to try it in the royally decorated restaurant.

Impact.

The response was impressively positive. The comments reflected enthusiasm and Ben's involvement led to a noticeable increase in engagement from his community. The campaign achieved high levels of attention and generated positive feedback, which further strengthened McDonald's position on social media and simultaneously solidified a connection with the younger target demographic.
Watch now

Output.

For the campaign, three key videos were produced: (1) Restaurant Makeover Video: A 9x16 format that displayed the transformation of the McDonald's restaurant into a regal setting by Ben Bernschneider and his team. (2) Cheese Dip Launch Video: Presented in 9x16 for mobile viewing and in 16x9 for wider platforms. (3) Influencer Event Video: A 9:16 video of the event, capturing the reactions of the invited influencers to the Cheese Dip.
Watch now

McDonald's

GoBackPack
video production
The launch of McDonald's new Cheese Dip wasn't meant to be just another product release. It was about creating something worthy of standing alongside the legendary Hamburger Royal Cheese...
Challenge.
The launch of McDonald's new Cheese Dip wasn't meant to be just another product release. It was about creating something worthy of standing alongside the legendary Hamburger Royal Cheese while appealing to Gen Z. On social media, the challenge was to initiate a campaign that stands out and captures attention without provoking negative criticism such as "McD is getting more expensive.
Idee.
The key to the campaign's success was the involvement of Ben Bernschneider – a well-known influencer, Old Money advisor, and self-proclaimed McDonald's fan. After he deemed the Hamburger Royal Cheese as great but not quite "royal" enough, McDonald's promptly appointed him as a "royal advisor" for a day. This event became the centerpiece of the campaign. A McDonald's location was transformed into a royal restaurant for one day, complete with decorations; this transformation was complemented by cast employees and a market manager. For the day, Ben Bernschneider became the Great Gatsby figure, fully infusing his personality and expertise – from Old Money tips to styling advice for the staff. The highlight was the grand presentation of the new Cheese Dip, where additional influencers were invited to try it in the royally decorated restaurant.

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Impact.
The response was impressively positive. The comments reflected enthusiasm and Ben's involvement led to a noticeable increase in engagement from his community. The campaign achieved high levels of attention and generated positive feedback, which further strengthened McDonald's position on social media and simultaneously solidified a connection with the younger target demographic.
Output.
For the campaign, three key videos were produced: (1) Restaurant Makeover Video: A 9x16 format that displayed the transformation of the McDonald's restaurant into a regal setting by Ben Bernschneider and his team. (2) Cheese Dip Launch Video: Presented in 9x16 for mobile viewing and in 16x9 for wider platforms. (3) Influencer Event Video: A 9:16 video of the event, capturing the reactions of the invited influencers to the Cheese Dip.