Jack Wolfskin

GOBACKPACK Morocco
Konzeption
Videoproduktion
Postproduktion
Not your everyday Marketing Campaign but a pioneering initiative.

Challenge.

Jack Wolfskin stands for discovery and authenticity. We wanted to create a brand experience in the digital space that embodies these values and reflects our passion for adventure. Our goal was to immerse viewers in the essence of our brand and thereby demonstrate our pursuit of discovery.

Idee.

21 days, 2214 km journey, extreme weather conditions. We're not just talking about adventure; we live it. 16 creatives with a deep connection to nature and sustainability embarked on a journey through Morocco. Their mission: to take over 3.5 million followers on a journey that showcases the breathtaking beauty and diversity of Morocco while simultaneously promoting sustainability.

Output.

Over 250 content assets were created, distributed across various platforms, enriching Jack Wolfskin's digital ecosystem. The campaign achieved impressive numbers:
Watch now

Jack Wolfskin

GOBACKPACK Morocco
Konzeption
Videoproduktion
Postproduktion
Not your everyday Marketing Campaign but a pioneering initiative.
Challenge.
Jack Wolfskin stands for discovery and authenticity. We wanted to create a brand experience in the digital space that embodies these values and reflects our passion for adventure. Our goal was to immerse viewers in the essence of our brand and thereby demonstrate our pursuit of discovery.
Idee.
21 days, 2214 km journey, extreme weather conditions. We're not just talking about adventure; we live it. 16 creatives with a deep connection to nature and sustainability embarked on a journey through Morocco. Their mission: to take over 3.5 million followers on a journey that showcases the breathtaking beauty and diversity of Morocco while simultaneously promoting sustainability.

Impact.

“Because we live to discover.” Die GOBACKPACK-Kampagne war mehr als nur eine Werbekampagne, sie war eine Reise, die Authentizität und Emotionen vermittelte, intensiver als die Sahara-Hitze. Mit Long-Form auf YouTube, kurzen Clips auf TikTok, Instagram Reels und im E-Commerce-Netzwerk erreichten wir über 200 Millionen Aufrufe. Die Markenbetrachtung bei 18- bis 34-Jährigen stieg von 53% auf 71%, und die E-Commerce-Verkäufe erhöhten sich um 21% während der GOBACKPACK-Kampagne.
Watch now

Output.

Over 250 content assets were created, distributed across various platforms, enriching Jack Wolfskin's digital ecosystem. The campaign achieved impressive numbers:
Watch now

Jack Wolfskin

GoBackPack
Konzeption
Videoproduktion
Postproduktion
Not your everyday Marketing Campaign but a pioneering initiative.
Challenge.
Jack Wolfskin stands for discovery and authenticity. We wanted to create a brand experience in the digital space that embodies these values and reflects our passion for adventure. Our goal was to immerse viewers in the essence of our brand and thereby demonstrate our pursuit of discovery.
Idee.
21 days, 2214 km journey, extreme weather conditions. We're not just talking about adventure; we live it. 16 creatives with a deep connection to nature and sustainability embarked on a journey through Morocco. Their mission: to take over 3.5 million followers on a journey that showcases the breathtaking beauty and diversity of Morocco while simultaneously promoting sustainability.

Travel Morocco

We live to discover!

The tradition of carpet weaving in Morocco

Desert adventure in Morocco!

An emotional hike in Morocco!

Our Adventure in Morocco begins

Pre-Camp für unser Marokko-Abenteuer

Outdoor Adventure Prep-Camp

Memories that last forever!

Unlocking Climate Solutions

Impact.
“Because we live to discover.” Die GOBACKPACK-Kampagne war mehr als nur eine Werbekampagne, sie war eine Reise, die Authentizität und Emotionen vermittelte, intensiver als die Sahara-Hitze. Mit Long-Form auf YouTube, kurzen Clips auf TikTok, Instagram Reels und im E-Commerce-Netzwerk erreichten wir über 200 Millionen Aufrufe. Die Markenbetrachtung bei 18- bis 34-Jährigen stieg von 53% auf 71%, und die E-Commerce-Verkäufe erhöhten sich um 21% während der GOBACKPACK-Kampagne.
Output.
Over 250 content assets were created, distributed across various platforms, enriching Jack Wolfskin's digital ecosystem. The campaign achieved impressive numbers:
VIEWs

200 Mio.

Completed Views

9 Mio.

Likes

1.5 Mio.

Instagram Impressions

52.7

TIKTok 6 view rate

18.77%

Gen z & Millenial views

73%