MINI

Electrifying Events
Creation
Video Production
Post Production
MINI Electric and MINI Living launched a joint global campaign, accompanied by a group of more than 15 globally known influencers who visited four locations over several…

Challenge.

MINI Electric and MINI Living launched a joint global campaign, accompanied by a group of more than 15 globally known influencers who visited four locations over several months – Rotterdam, Shanghai, New York, and Lisbon. As for the concrete project, we were entrusted with a lot of creative freedom, so we had to come up with concepts on the spot within minutes and be able to react quickly.

Idee.

We focused the videos on the world's metropolises themselves and their very personal "city feeling." This was combined with approachable shots of the influencers actively interacting with the camera. To give the campaign a recognisable identity, integrating repeating elements and a consistent structure of the videos was particularly important.

Output.

In addition to the recap videos for MINI Electric and MINI Living, which were published globally in various formats on their social media accounts, we also created professional content for the influencers, thereby achieving enormous reach.
Watch now

MINI

Electrifying Events
Creation
Video Production
Post Production
MINI Electric and MINI Living launched a joint global campaign, accompanied by a group of more than 15 globally known influencers who visited four locations over several…
Challenge.
MINI Electric and MINI Living launched a joint global campaign, accompanied by a group of more than 15 globally known influencers who visited four locations over several months – Rotterdam, Shanghai, New York, and Lisbon. As for the concrete project, we were entrusted with a lot of creative freedom, so we had to come up with concepts on the spot within minutes and be able to react quickly.
Idee.
We focused the videos on the world's metropolises themselves and their very personal "city feeling." This was combined with approachable shots of the influencers actively interacting with the camera. To give the campaign a recognisable identity, integrating repeating elements and a consistent structure of the videos was particularly important.

Impact.

With the highly conceptualized campaign from Pulse Advertising as a foundation, we were able to provide the corresponding influencer content, thus giving MINI the opportunity to extend the campaign and perfectly round it off with recap videos.
Watch now

Output.

In addition to the recap videos for MINI Electric and MINI Living, which were published globally in various formats on their social media accounts, we also created professional content for the influencers, thereby achieving enormous reach.
Watch now

MINI

GoBackPack
Creation
Video Production
Post Production
MINI Electric and MINI Living launched a joint global campaign, accompanied by a group of more than 15 globally known influencers who visited four locations over several…
Challenge.
MINI Electric and MINI Living launched a joint global campaign, accompanied by a group of more than 15 globally known influencers who visited four locations over several months – Rotterdam, Shanghai, New York, and Lisbon. As for the concrete project, we were entrusted with a lot of creative freedom, so we had to come up with concepts on the spot within minutes and be able to react quickly.
Idee.
We focused the videos on the world's metropolises themselves and their very personal "city feeling." This was combined with approachable shots of the influencers actively interacting with the camera. To give the campaign a recognisable identity, integrating repeating elements and a consistent structure of the videos was particularly important.

Travel Morocco

We live to discover!

The tradition of carpet weaving in Morocco

Desert adventure in Morocco!

An emotional hike in Morocco!

Our Adventure in Morocco begins

Pre-Camp für unser Marokko-Abenteuer

Outdoor Adventure Prep-Camp

Memories that last forever!

Unlocking Climate Solutions

Impact.
With the highly conceptualized campaign from Pulse Advertising as a foundation, we were able to provide the corresponding influencer content, thus giving MINI the opportunity to extend the campaign and perfectly round it off with recap videos.
Output.
In addition to the recap videos for MINI Electric and MINI Living, which were published globally in various formats on their social media accounts, we also created professional content for the influencers, thereby achieving enormous reach.