Challenge.
Effectiveness was at the core of this project. The quantity of creatives produced was immense compared to the production time. Therefore, close collaboration with the agency Roba Impact was crucial from the early stages of pre-production. The aim was to capture a variety of models, hairstyles, and actions, and our compact team managed to shoot various videos and still creatives in just three days. This was accomplished using two simultaneous sets for photo and video. Maximum organizational effort for maximum output.